Tips On How To Promote Your Driving Business

12/01/2022

Have you recently become a driving instructor?

Running a successful driving business comes down to more than teaching people how to operate a vehicle. It also requires business promotion and a savvy marketing strategy. If you don't put time and effort into your business marketing ideas, you might find yourself struggling to gain clients. 

Learning to market yourself isn't as hard as it seems, either. With just a few simple tips and tricks, you can make a huge difference in the number of people who contact you. Below, we'll get into everything you need to know about the marketing basics. Keep reading so you can start teaching more people to drive!

Think About Your Brand

If you're just starting out in the driving instructor world, you need to start by thinking about your brand.

A brand is like your business's personality. It's how you want to come across to other people. As such, it dictates a lot of your online presence, including your choice of colours and text.

Some companies choose to brand themselves as formal and professional. Others choose a more casual and approachable brand. There aren't any limitations as long as your brand works for your business!

If you need some inspiration, look at what your competitors have done. Take note of what you think works for them and what doesn't. Use that to craft your brand.

Once you have it figured out, you're ready to start advertising. 

Research Your Target Audience

When you become a driving instructor, you need to know your target audience so you can attract a lot of customers.

A target audience includes anyone who is most likely to need your services. You need to gather as much information on this group of people as possible, including their ages and socioeconomic background. To determine this, you need to do some market research.

Your target audience might not be who you think it is, either. Even though most people in the United Kingdom get their driving licence during their teenage years, their parents may also look for driving classes for them. Your own research should show you more details about the types of people in your area who look for driving lessons.

Failing to research your target audience might mean missing out on some clients. By discovering who they are and what they like, you'll have the ability to tailor your message to them. This makes them more likely to call you and schedule some instruction time.

Create a Website

94.62% of UK residents used the internet in 2020. 

Most people turn to the internet first when they need to find products and services they need. As such, you should create a website so that more clients can find you. 

When building your platform, you need to focus on making it easy to read and navigate. Include lots of engaging images, and make sure you place important links in prominent places. Your website should stay on brand, with each part reflecting the impression you want to make.

You should also include the opportunity to sign up for an email list on your front page! That way, even if your visitors don't sign up for your classes right away, you can email to remind them of the services you offer.

You'll also want to make sure your pages load in a quick manner. If they don't, people won't wait around. Instead, they'll go to another website. 

Use Search Engine Optimisation (SEO)

SEO is a powerful set of techniques that helps you get to the top of Google results. 

Marketers who studied search engine algorithms determined that prominent search platforms look for links and keywords. Links help them determine the content's accuracy. If a bunch of websites link to your content, your site might get placed higher up in the results. You can also link to your own pages and other websites to help your SEO rankings.

Keywords establish relevance. They consist of any phrase a user types into a search engine. Then, the algorithms look for those words on websites and display the most relevant results first. 

You can learn which keywords you should use by taking advantage of free online keyword research tools.

Create Promotional Materials

You can also spread brand awareness by getting materials with your company's name and logo on them.

One of the best ways to promote a driving business is to have branded content on your car. You can create roof signs using our product visualiser. Include your name and contact information so people know who to call!

You should also get business cards and specialised stationery. Promotional flyers also give you something to hand out when you meet potential clients.

Become a Driving Instructor Social Media Master

If you don't already have a business account on social media, you need to make one as soon as possible.

Social media gives you a great opportunity to interact with existing customers and attract new ones. Craft a regular posting schedule so that you keep your followers engaged. 

When you post, you should use language that is consistent with your brand. You can post images and videos as well as links back to your website. In general, videos perform the best on social media, so think about creating short videos to share with your clients.

Ready to Gain More Clients?

If you're ready to become a driving instructor, here's our last piece of advice: experiment.

Not every marketing technique works as well for one company as it does for another. Pay attention to which techniques work best for you. Make sure you measure statistics like the number of visitors on your website so you know whether your approaches are working. 

Want to start gaining more clients? Check out our promotional products for driving instructor businesses!